![]() “One is inclined to attribute to oneself good things, but one suffers when one has to attribute to oneself something that is not so good…” (p. Heider (1976) believed the self-serving attributional bias was pervasive. In fact, being negative towards oneself is a depressive symptom and can be psychologically unhealthy. People have a basic psychological need to view themselves in a positive light. Jones drives by the local food bank and blames corrupt politicians and greedy corporations for moving all the jobs overseas.Ĭase Studies of Attribution Theory 1. ![]()
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